The Green Dot
Client
The Green Dot
Year
2022
Services
Identity - Motion Design
Since 1970, arrows chasing in a cycle has meant recycling or recycled. In 1990, The Green Dot adopted the same graphic motif, with a completely different meaning. This symbol is used by over 150.000 companies, appearing on 400 billion packages every year and is regularly confused with the recycling symbol. However, it merely means that the company or brand has made a financial contribution towards a recycling system or cause, and does not mean their product is recyclable or recycled.
Our redesign illustrates the idea of transformation throughout the dot movement to become the other two shapes, the financial contribution made to the Green Dot scheme to ensure the recovery and recycling of packaging waste and the letterform of G. We designed with the logo’s shapes a pattern to express what the financial contribution can make using a vibrant green colour to highlight all the communication.
