Ginever is a bar specialising in gin tonic, with over 100 gin labels. The name is cohesion from the word ‘Jenever’, the original name of the alcoholic drink, a symbol of heritage and the word ‘ever’ meaning the never-ending life of this drink in the present. The colour palette reminds the shades of the juniper, creating a mix of modernity with the past. For the logo, we made a bespoke font, with geometric, bold and squared lines.