Client
The Green Dot
Year
2022
Services
Identity - Motion Design
Since 1970, arrows chasing in a cycle has meant recycle or recycled. In 1990, The Green Dot adopted the same graphic motif, with a completely different meaning. We believe this has to change. The Green Dot symbol is used by over 150.000 companies, appearing on 400 billion packages every year and is regularly confused with the recycling symbol. However, it merely means that company or brand has made a financial contribution towards a recycling system or cause, and does not mean their product is recyclable or recycled.
Our redesign illustrates the idea of transformation throughout the dot movement to become other two shapes, as the financial contribution made to Green Dot scheme to ensure the recovery and recycling of packaging waste. The symbol sums up the letterform of G while the dot on the right stays for the actual Green Dot.
